Dear friends,

A lot of our customers and partners often ask us, “Why is your brand called RheoFit?”
To help deepen our connection and understanding, I’d like to take a moment to share the story behind the name and the essence of our brand. To truly grasp the meaning of RheoFit, we need to look at the origins of the brand and the value we aim to create for our users.

The Beginning

As the founder of RheoFit, you might wonder what inspired me to start this journey.
It all began when a friend of mine, who was nearing 50 and working as a director at Texas Instruments, encouraged me to train for a marathon. I wanted to achieve the same level of energy, mental sharpness, and productivity that he maintained at his age. However, during my marathon training, I faced significant obstacles—muscle soreness (DOMS), lactic acid buildup, and sports injuries. These challenges hindered my progress and made it harder to reach my goal of a healthier lifestyle.
To overcome these roadblocks, I decided to create a product that would make it easy to relax my muscles after a workout.

 

 

The Value We Create for Our Users

During the product development process, I learned that RheoFit A1 resonates with a diverse group of users, all with different fitness interests—some are marathon runners, some are triathletes, others enjoy aerobic dance, weight training, or simply need relief after a long day at work.

What they all share in common is that their musculoskeletal systems are under strain, and the fatigue they accumulate needs to be relieved. Yet, going to physical therapy or a massage clinic is expensive and time-consuming, while self-massage can be tiring and difficult to do properly.

As I continued to ask myself why these people were pushing their limits, I realized that many of them were increasing their activity levels in search of a breakthrough. They weren’t just maintaining a routine—they were challenging their bodies to reach new physical and mental states. I spoke to some of these users and asked them why they were increasing their exercise intensity. Here’s what they shared with me:

• A man in his late 50s said, “My granddaughter is only 5 years old, and recently, when I was playing with her, I noticed I’m not as agile as I used to be. I want to exercise more so I can keep up with her, and not just sit in a wheelchair and watch her smile.”

• A young woman shared, “When I was younger, I always felt I wasn’t attractive, especially when I saw fit girls on social media. But then I started running, and slowly, I not only lost weight but also became more toned. After every run, I feel empowered. Now, I love the reflection I see in the mirror and I’m more confident around others.”

• A female manager at a corporation told me, “I love my job and want to excel at it, but recently, the workload has been overwhelming. Working out helps me manage my anxiety and gives me the energy to tackle tough problems.”

• Their answers deeply moved me. I realized that these individuals share a common drive—a longing for a better life. It’s this hope that motivates them to leave their desk, their couch, or their bed, and head to the track, the gym, or the playing field. They seek to evolve both physically and mentally, which often means increasing their workout intensity. This, of course, leads to muscle soreness or even injury.

The Brand Mission

As I reflected on the needs and aspirations of our customers, I felt I had found the mission of RheoFit: to help users achieve a healthier body so they can fulfill their vision for a better life. Our mission is simple: Limitless Body, Boundless Life.

To accomplish this, my team and I, with our expertise and passion for robotics and AI, aim to integrate cutting-edge technology with rehabilitation science. Together with our partner, Dr. Hong, we’re committed to providing a personalized, intelligent recovery experience, much like having your own private rehabilitation specialist.

Why "RheoFit"?

The name “RheoFit” is derived from the Greek root “rheo-,” which means “to flow” or “to move.” This term is often used in scientific fields, especially in fluid mechanics, to describe the movement and deformation of materials under stress (such as in rheology, the study of flow properties).

I felt that this word truly reflected the spirit of our brand—just like fluids that are constantly in motion, our bodies are in a state of continuous change and adaptation when we push them. Our team’s research is centered on this very process of dynamic change, but instead of fluids, we’re focusing on the human body.

To emphasize our focus on health, we combined "Rheo" with "Fit," reflecting the connection between movement and fitness. And that's how RheoFit was born.

The Story Behind Our Logo

Interestingly, the RheoFit logo is inspired by the ancient oracle bone script for the Chinese character for “cloud.” We found that clouds are an excellent symbol for our brand’s spirit. On the surface, clouds may appear still, but in reality, they are constantly moving and evolving. They exude a soft, serene appearance while embodying immense power. This mirrors both our brand philosophy and the inner strength of our customers.

Given our focus on technology, we combined the cloud symbol with a hexagon—representing technology and efficiency—to create our current logo.

 

 

In Summary

This is the story behind the RheoFit brand name, philosophy, and logo. In essence, the RheoFit team is dedicated to using smart technologies and rehabilitation science to help our customers achieve their vision of a healthier, more fulfilling life—one where the body is limitless, and life knows no boundaries.