In January 2026, the Global Consumer Electronics Show (CES) took place in Las Vegas. At this cutting edge technology event, RheoFit showcased its product for sports rehabilitation: the Smart Automatic Foam Roller.
Unlike traditional manual relaxation tools, RheoFit champions the concept of “hands-free, efficient recovery.” Through precision automation, the product addresses common pain points in self-stretching, such as difficulty controlling pressure, improper posture, overexertion, or lack of consistency offering athletes and relaxation seekers a more scientific and effortless muscle relaxation solution.
During the four-day exhibition, RheoFit's booth attracted not only professional athletes and sports scientists but also numerous tech enthusiasts pursuing efficient lifestyles, who experienced firsthand the hands-free relaxation enabled by intelligent automation. The product garnered significant attention and recognition from global mainstream media including CNET, Fox News, and IEEE Spectrum.
Recovery by Lying Down: From Athletic Recovery to Daily Relaxation
Unlike traditional foam rollers and massage guns that require manual technique and force, RheoFit automates deep relaxation, muscle release, blood circulation promotion, and fascia stimulation. Users simply lie down to enjoy full-body relaxation, with the 10 minutes massage covering the entire body, you don't need to rolling, pressing, twisting, or learning techniques.
This trend was particularly evident at this year's CES: an increasing number of health tech products emphasize “hands-free operation,” “sustainability,” “home-use scenarios,” and “long-term health management.”
Global Media and Audience Focus on Automated Recovery
During the exhibition, technology, lifestyle, and health media outlets from multiple countries covered RheoFit and produced experience videos, highlighting the following features:
- Automated execution of recovery movements
- Adaptable for pre-workout activation and post-workout relaxation
- Home-friendly design
- Time-saving and effortless operation
- Strong sense of future trend
For instance, European and Middle Eastern media dubbed RheoFit an “automated massage device enabling full-body relaxation at home,” while Latin American outlets categorized it as “home health tech” within the robotics and automation application field.
Global Media Coverage:
CNET: “The Cool and Smart Tech That Blew Our Minds”
CNET editors noted: “It looks unprepossessing until you see this robotic massage roller in action, but you lie on the A1 and it rolls up and down your back.”
Fox News: “RheoFit A1 may be the most relaxing health gadget at CES 2026”
Fox News included RheoFit in its “10 health tech products stealing the spotlight at CES 2026,” highlighting its ability to deliver a full-body massage in about 10 minutes with dynamically adjustable intensity and targeted focus on specific areas.
IEEE Spectrum: Engineering Journal “5 cool devices on display at the year’s biggest tech expo”
The journal notied "RheoFit’s A1 massage roller basically looks like what would happen if a foam roller and a massage chair had a baby. "
Trend Hunter & Man of Many
Trend-spotter Trend Hunter and premium lifestyle outlet Man of Many praised that the RheoFit A1 is far from a gimmick; it is a smart piece of wellness technology that solves the physical struggle of traditional foam rolling. By integrating AI-driven body scanning and automated robotics, it transforms recovery into a professional-grade, hands-free experience. Beyond just convenience for athletes, its ability to deliver consistent, personalized therapy underscores a major shift in AI-driven healthcare, offering life-changing accessibility for those with limited mobility.
More From the Press
Our innovation journey at CES 2026 was supported by a wide range of global storytellers. Beyond the featured highlights, RheoFit was also covered and recognized by the following international outlets:
Global & Tech:
Home Crux • Nelson Advisors • The UNN • Byteclicks • OpenPR • News Channel Nebraska • Press Reader (India) • Novinky (Czech) • Stream.cz (Czech) • Futuro Prossimo (Italy) • Tecnoblog (Brazil) • Albiladpress (Middle East) • Elbalad (Egypt)
Social & Video:
Tech Learn YouTube • Home Crux YouTube
In the future, RheoFit will continue to deepen its commitment to the field of smart rehabilitation, dedicated to transforming advanced automation technology into a health experience accessible to every athlete and anyone seeking relaxation.