The Story Behind RheoFit
Dear Friends,
Hello, I’m Adam, the founder of RheoFit. Today, I’m excited to share the story behind RheoFit, a journey driven by passion, innovation, and the determination to create real value for every user.
A Lifelong Passion for Robotics and Sports
From a young age, I’ve been passionate about two things: robotics and sports. In high school, I spent countless hours in the robotics lab, exploring new design ideas with my teammates. At the same time, I was an avid athlete, running laps on the track and feeling energized after every workout. Running 15 laps would leave me pumped and ready to take on life’s challenges.One day, I met Dr. Wang, a director at Texas Instruments. Despite being nearly 50, he was incredibly energetic. I later learned that he participated in nearly ten marathons every year, which he credited for keeping both his body and mind sharp. Inspired by him, I decided to take on my first half marathon.
The Road to RheoFit
During my training, I encountered a problem: how to relieve muscle soreness after running. Friends suggested I try massage guns and foam rollers, but these tools often required extra effort that I just didn’t have after a long run. Worse, to target my quads, hips, and back, I had to use these tools in awkward positions, leaving some muscles barely addressed while others felt even more fatigued. The most frustrating part was not knowing which areas to massage, how long to do it, or at what intensity.
The Spark of Inspiration
One day, as I was lying in bed, I thought, "Why not create a product that solves this problem?" I had been immersed in robotics for years, and I realized that by combining my knowledge with artificial intelligence, I could create an automated device that would help relax muscles. And so, the concept of the RheoFit A1 was born.
A Dream Takes Flight
Together with my robotics team, we began developing a prototype and testing it with runners in the park.
Soon after, I joined the Shenzhen Innovation Academy and received angel investment from Professor Li Zexiang, co-founder of DJI, one of the world’s leading drone companies. This marked the official start of our entrepreneurial journey.
Innovation Beyond Limits
Building the RheoFit A1 was not without its challenges. Almost every component had to be custom-designed, from working with Apple’s motor suppliers to developing interchangeable massage covers. We constantly adjusted and fine-tuned the design to ensure ease of use and comfort. More importantly, we integrated our proprietary RheoAI technology, which models the user’s body based on weight distribution and provides personalized massage recommendations.
Overcoming Obstacles Head-On
Mass-producing a hardware product proved to be even more challenging than we imagined. From quality control to logistics and building our direct-to-consumer (DTC) team, every step required our utmost effort. Fortunately, within two months of launch, we sold nearly 3,000 units in the European and American markets, proving that our hard work paid off.
The Journey Ahead
As we look to the future, we know there are still many challenges ahead. How can we better showcase the comfort and effectiveness of our products? How do we push the boundaries of innovation to exceed user expectations rather than fall short? Most importantly, how do we create an environment where every team member finds fulfillment and joy while delivering real value to our users?These questions drive us every day. At RheoFit, our team works relentlessly—fine-tuning every detail late into the night, testing new ideas over and over, and constantly pushing ourselves to improve. But one thing remains clear: the best way to solve these challenges is by truly listening to our users. They are not just our customers; they are co-creators who help us refine RheoFit and the reason we continue to innovate and push forward.
Limitless Body, Boundless Life
Though challenges are many, we’re driven by one belief at RheoFit: innovation can unlock human potential. Our brand philosophy, "Limitless Body, Boundless Life," reflects this belief. We aim to empower everyone to enjoy professional-level muscle recovery with ease, unlocking an infinite range of possibilities for their lives.Thank you to every friend who has supported and trusted RheoFit. Every piece of feedback you provide drives us forward. We hope you’ll join us in building a healthier, freer future for the world.